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Our Story

meroware was born from a desire to develop stylish products for moms in a category that always designs for kids.  We want our mero mom to feel fabulous amid the hectic pace of family life. We believe the objects with which you surround yourself affect the way you feel. Our designers and innovators have sprinkled on to toddler products the same magic dust found in the worlds of fashion and interior design, imbuing practical items with personality and style. Timeless design, a strict quality assurance process, a sense of fun functionality and attention to detail make up the unique mix of quirk and quality that is Mero.

Our expertly made, designer pieces fit seamlessly into your urban existence. Practicality is as high up on Mero’s list of priorities as aesthetics. We grow and adapt with your little ones, adding fun and functionality to daily routines. Designed with love by SIM Design, we create our products with moms in mind – look and feel good with Mero.


M is for big imaginations

For play times and party times

Dressing up and dressing gowns

Little treasures and shiny gems

Kindly queens and mighty kings

Sweet princesses and charming princes


mero for moms

mero メロ (na adjective, noun, adverb): In Japanese meromero indicates that crazy moment of falling totally in love at first sight.

our brand is mero, named after the burst of joy we feel everyday when designing what we love. meroware is our collection of contemporary toddler products made for the discerning, modern family. We are inspired by the flawless Tokyo mom, strong, independent, expertly styled, and accompanied by her little toddler who is just as fabulous. She is a busy city mom that manages her day with careful attention to detail. Wellness for her and her family is through mind, body, and soul.

Design & Materials

At meroware we obsess about detail. We focus on the design, quality and characteristics that make each product perfect. We put our heart and soul into everything we make, and create only the best products, with our own families in mind.  Careful quality assurance processes and hands-on involvement from design to manufacturing mean you can count on mero to provide you with the very best in toddler products.



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Get in touch

Are you a start-up with an existing product that the mero mom would love? We are always on the lookout for collaborations with up-and-coming brands, so drop us a line and say